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International Folk Art Market
Identity
The identity needed to reflect the seriousness of the challenges that folk art faces in today’s society, while also conveying the colorful, varied, and hand-made feel of the actual art that is shown at the event.


Type + Color
Neuzeit Grotesk was chosen to both contrast and compliment the organic but generally geometric shapes that make up the graphic element of the mark. The color palette was meant to reflect the tradition behind folk art while giving it a refreshing feel.
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Brand Activation
Because the event revolves around hand-crafted work, the pieces chosen to expand the brand were artifacts that attendees could touch, feel, and bring home with them to remember their experience.




